4 strategies that improve customers satisfaction

and generates more leads to your business

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Hayley Nguyen - Freelance Blogger

April 11, 2022

4 minutes read

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1. Increase problem and solution awareness

 

Your online marketing campaign can help customers realize what exactly they need. It could be a special featured of an existing product, or new product lines or more creative marketing ads to target audience; if you are working for B2B marketing agency representing a brand client. If you directly target at consumers, you can make them aware that yourcompany provides a solution to their problem. This is an important key-turnedpoint : leading them from Before state to After state with the positive result.

 

2. Acquire and activate new leads

 

New leads mean new customers flow into your business. Without generatingleads, business will not grow beyond expectations.

 

Remind past and present customers about the value your brand bring to theirlife such as changing their physical look, offering comfort, having heath benefits,etc. Emphasize why they should come back from your business:

• Start with implement new marketing campaigns: holiday sales, occasionalpromotions, prizes and rewards, partnership events to activate dominantleads.

• Treat new customers with special treatment: send welcome emails, give10-20% off the first order, offer give-away or free-shipping.

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3. Keep monetizing existing leads

 

You have already acquired a good numbers of loyal customers. Stick with targeting this group, take care of them and create digital campaigns to serve their urgent needs before creating new leads.

• Monetizing campaigns make up-sell and cross-sell.

• Offers the same product with better deals, eye-catching advertisings.

• Have a support team to promote new products through brand ambassadors.

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4. Build community and advocacy

 

Prospect customers and leads are beyond just transactional relationship. It is meaningful to have someone to appreciate and trust the work effort that put into a brand or a business. Customers should be treated like close friends who advocates your brand. Strong community sense will increase satisfaction and loyalty.

 

Thus, you need a communities for this special circle. Gather as much as possible followers on social media platform.

• Convert customers list from email-marketing and CRM system to these sites. It is a good channel to communicate, announce news, policy, receive feedback from them.

• Loyal membership is also a good strategy. You create a community of regular customers, help them exchange feedbacks and in-depth thought that benefits sales report and sales direction.

• Hold sales and charity events and annual give-back to community.

• Partnership with their favorite other service to upgrade