5 tips to improve your SEO ranking in 2022 that every marketer should know
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Hayley Nguyen, Freelance Content Writer
May 11, 2022 at 2:05pm
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1. Produce high quality content is not enough.
Most search engine users access this tool and actively look for good information. If the provided content on the webpage on the SERP is written in sufficient quality, and the readability is below standard, those reasons may drive your potential customers away to your competitors' sites. Thus, investing in high quality content is priority for business whose number one concern is to build customer satisfaction-based web content.
Three things to keep in mind while writing content are the accuracy - usefulness - practicality of the information. The qualified content needs to meet these marketing standards to generate more leads. This never changes.The content should be factually accurate information and helpful to users. For instance, a product description should include precise technical parameters, instruction in detail which help answer their questions or come up with a solution for their unsolved problem. Understanding the pain point of customer is crucial to acquire the remedy. The value that your content contain is both educational and informative. As much as your readers want to be informed, they also want to be educated on different relevant topics.
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Let's face this, you hear too much that you should know your audience and what is trendy on the market. These blatant tips are overly advised that marketers in 2022 no longer mentioned when it comes to writing better content. In 2022, things get a bit academical retro. Conducting primary and advance research to get the insight of the industry is now considered very essential. Contents that assess authority and credibility have higher conversion rate. Readers are expecting more fact and analytics in the expertise perspective. Several readers tend to find statistics and visual data less credible but rather appealing. Backing up your article with visual illustrations such as charts, infographics is highly encouraged as one of the strategy 2022.
2. Optimize your links
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First you should create clean, optimized and relating to your content URL link (united resource locator) or purchase available domains. This helps the webpage easy found on the SERP (search engine result page). It's time to building a bridge between supply and demand with your prospects and test out your links. Your potential customers are out there looking for an answer and you are here with the solution.
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Optimizing the URL link refers to appropriate use of a list containing keywords that are ranked most popular on search engine tool. Some resources suggesting best fit keywords for writing process are Semrush, Wordtracker, Wordstream, Zapier, Keyword Tool, Keyword Planner, etc... Let me reveal you a little secret: for now, these most effective keyword for SEO writing are authority, relevance and volume. Other than that, you can also include the most trending keywords and hashtags on specific topics of your own niche. Combining the appropriate and effective keywords with great content, your webpage can experience a flood of qualified traffic.
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3. Increase the level of mobile friendliness
User experience (UX) improves readability and increase interaction for webpage users. The goal is to have your website accessible, reliable and optimal in compatible resolution including desktop screen, smartphone screen for both browsers and mobile application.
A well-designed front page is the first thing that attracts your readers. Thus, make it look amazing with a reasonable amount of visual design elements. If the website is a house then they are the overall look like color of the paint, decorations like the images, styles, proximity and balance. Besides, it needs a strong framework. Construct a most convenient hallways for navigation as you develop a mobile device friendly interface. UX interface refers to the structure in which the website is built upon: the arrangement of bars, tabs, buttons, featured content at finger tips. Many sites use clickable links leading to the mobile app on AppStore and Google Play. Many services now run their mobile version from streaming services to news and magazine like Netflix, Hulu, National Geographic, Elle Magazine, etc...
4. Boost your page loading speed
Believe it or not. The loading speed of your landing page determines 70% the rate of your page view. Some viewers refuse to wait a couple of minutes or even seconds for a lazy page to load. High speed internet network providers make e-readers more and more picky. How so?
If it is not responsive, it is not what they choose. Heaviest pages usually include media attachment. Searchers want to find their answer as fast as possible. A slow loading page may increase the high level of bounce rate. Therefore, improving SEO ranking goes hand in hand with boosting technical performance of your webpage.
Google Page Speed Insight is a new analytics tool featured by Google. You can see the report of the speed in which your website loading the content. You may want to optimize the web loading speed by compressing images size based on web standard. If you are using web builder service like Square space or Wix.com and your content contains heavy load of media then maybe you should consider moving to another host site that provides higher loading speed. Maximize the quality of your content by following rules of resolution, reduce the amount of unnecessary scripts. Other tools to monitor user experience are GT Metric, Pingdom, Lighthouse. Visit Pingdom​.
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5. Make content visible on SERP
When users search for the keyword and your website appears somewhere on the result pages, it is not 100% guaranteed that they will click on your link. However, they will at least consider the titles of all related articles on the same page before making decision. Having a suggesting feature for any other relating article is ideal. If your website has a system of content displayer, directly lead the webpages to the SERP that would appear right to the eyes of users, you have more chance to win this marketing game.
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We talks about adding schema to boost your SEO ranking. This schema is a structured data created by mark up vocabulary that help browsers understand your content better. It could be a thumbnail of your videos featured on the website, details of recipes, creative works, product descriptions in the titles. The image will be display on top of the result page followed by rating if any. Find out more information about schema plugin for optimized content ​at Schema Press.